Branding Element Logos 2 is more than a display of logos, but a documentation of the process of logo design, from the draft to the finished design and eventually to the application, aiming to be of better assistance for designers and other readers. In response to the success of Branding Element Logos, this book provides not only a more thorough presentation of the logo designs, but also interviews about some of the outstanding designs in the book to facilitate a better understanding of designers' styles and their design philosophies.